Which element is NOT typically included in a business continuity plan?

The correct answer is based on the typical components of a business continuity plan, which primarily focuses on ensuring that critical business functions can continue during and after a disaster or significant disruption.

Emergency communication is crucial, as it outlines how information will be shared with employees, stakeholders, and the public during a crisis. Operational thresholds involve defining limits for acceptable operations to ensure that essential functions can continue under various conditions. Risk retention strategies address how a business will manage risks that it decides to retain rather than transfer or mitigate, which is an important aspect of risk management within business continuity.

Social media strategies, while they may play a role in crisis communication and public relations, are not a fundamental element of a business continuity plan. These strategies tend to focus more on marketing and engagement rather than the core operational resilience aspects that business continuity plans aim to address. Therefore, this is why social media strategies are not typically included in a business continuity plan.